MoviePass’s All-You-Can-See Deal: The Pros and Cons By Matthew Kitchen

MoviePass’s All-You-Can-See Deal: The Pros and Cons By Matthew Kitchen

MoviePass’s All-You-Can-See Deal: The Pros and Cons By Matthew Kitchen

Excerpts:

The MoviePass app lets you see a film a day for only $10  a month. So what’s the catch?

…. The problem is that rising costs have sapped much of the fun from the moviegoing experience. We’ve lost the ancient impulse to just show up and see what’s playing – regardless of genre or even quality.

In its place: We endlessly debate Rotten Tomatoes scores to determine whether a film is worth a date with the big screen or can safely be seen, months later, distractedly on Netflix.

Most people would rather stay  home than risk their cash on another sure- to- be regrettable sequel, which is likely why millennials are no longer buying in. The group’s turnout at theaters dropped by about 17% between 2012 and 2013, according to the Motion Picture Association of America, and they’ve yet  to return partly due to steep ticket-price hikes.

… But now a suspiciously cheap solution has arrived. For less than $10 a month, the MoviePass app lets you see a film a day, eliminating any anxiety about catching a subpar flick and opening the doors to unexpectedly great content you might have thriftly  bypassed.

“It’s changing culturally how we go to the movies,” said Samir Mehta, a writer for “The Sinner” on USA. “I think it creates a more open and receptive audience.”

…. “MoviePass allows filmgoers to take chances again and venture beyond critics’ choices and box office bonanza toward the artistic, the obscure and maybe the experimental,” said Craig Detweiler, a filmmaker and author of “Into the Dark: Seeing the Sacred in the Top Films of the 21st Centruy.”

…. So precipitously has the cost of making films risen, added Mr. Detweiler, that studios are only willing to place safe bets on franchises like Star Wars, creating a “creative backlog.” If we want to see original films again we have to prove that we’re willing to pay for them. MovePass helps make the case.

… Of course, for the app’s users, there’s a catch: MoviePass collects relevant information – age, location, the types of films you frequent – to directly market films, which could help it establish partnerships with studios.


See Also:

Rotten Tomatoes Isn’t Actually Responsible For Hollywood’s Woes, a Data Scientist Finds

Box Office: Hollywood Suffers Worst March Downturn in Recent (2018) Memory by Pamela McClintock

After Attacking Rotten Tomatoes, Hollywood is Now Blaming You Tube Fan Reviews For Its Problems

Worst Box Office In 25 Years: Hollywood’s Problems Are Permanent & Deep

Weekend Box Office Aug 2017: Moviegoing Slows to a Standstill Amid Historic August Slump

Hollywood Might Not Bounce Back From Theaters’ $1.3 Billion Stock Collapse

Al Gore’s Movie About Climate Change and the Environment Flops at the Box Office

 

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