Rotten Tomatoes Isn’t Actually Responsible For Hollywood’s Woes, a Data Scientist Finds

Rotten Tomatoes Isn’t Actually Responsible For Hollywood’s Woes, a Data Scientist Finds

Rotten Tomatoes Isn’t Actually Responsible For Hollywood’s Woes, a Data Scientist Finds

Excerpts:

by Ashley Rodriguez

…But, as it turns out, Rotten Tomatoes may not be the box-office buster some believe it to be.

Yves Bergquist, a data scientist at the University of Southern California’s Entertainment Technology Center, analyzed the critics and audience scores on Rotten Tomatoes for the 150 titles that grossed more than $1 million in 2017, and those since 2000 that grossed more than $2 million worldwide.

He found that Rotten Tomatoes scores have never driven theatrical performances, either positively or negatively, and still do not, he wrote in a Medium post.

…While there was no real connection between Rotten Tomatoes scores and box-office returns, Bergquist did notice an increasing correlation between the way critics scored films on Rotten Tomatoes and the way audiences scored them. Since 2013, audiences and critics have had surprisingly similar opinions on the top-grossing films. Based on the data, they’re getting better at sensing the good and the bad on their own.

“When Hollywood executives complain about Rotten Tomatoes scores,” Bergquist wrote, “they actually complain about their audiences’ tastes, because it’s almost the same thing.”

COGNITIVE HOLLYWOOD, Part 1: Data Shows Box Office Economics in Turmoil

Rotten Tomatoes Scores and Box Office: What the Data Says


More on this blog:

After Attacking Rotten Tomatoes, Hollywood is Now Blaming You Tube Fan Reviews For Its Problems

Worst Box Office In 25 Years: Hollywood’s Problems Are Permanent & Deep

Weekend Box Office Aug 2017: Moviegoing Slows to a Standstill Amid Historic August Slump

Hollywood Might Not Bounce Back From Theaters’ $1.3 Billion Stock Collapse

Al Gore’s Movie About Climate Change and the Environment Flops at the Box Office

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s