Trump’s ‘Enemies’ in the Media are Getting Rich off Him by Kyle Smith
….But one Trump business is thriving, though not necessarily for the president: Trump Media Inc.
Trump is doing for TV ratings and print subscriptions what President Obama did for gun sales: sending them through the roof.
Just this week, 48 million watched Trump give his first address to a joint session of Congress, compared with 33 million who watched the Oscars, proving he’s the greatest show on Earth — and a gift to the media’s profit margins.
Since turning the entire show into a Trump piñata, “Saturday Night Live” is having its best season in 23 years. That’s amazing when you consider the rapidly increasing dispersion of the TV audience. So here’s a more shocking number: When Melissa McCarthy first turned up in a surprise guest shot to lampoon White House press secretary Sean Spicer, “SNL” was the second-highest rated show of the entire week in the 18-49 demographic that advertisers most covet, including prime time shows. (“The Big Bang Theory” was No. 1.)
The following week, which featured another McCarthy appearance, “SNL” did even better, logging the show’s best ratings since a January 2011 broadcast, which benefitted from following an NFL game.
….CNN? Up more than 50 percent in the 25-54 demographic this year over last. MSNBC? Up more than 30 percent.
…So Trump is right to cast a jaundiced eye on much of the media. Americans should do the same. Whether it’s Melissa McCarthy or The New York Times, going berserk about Trump is a proven way to get paid.